In today’s world of digital marketing it seems bulk SMS is the strategy used by industry across Delhi, NCR and India. The growing demand bulk SMS campaigns are done on the universal adoption mobile technology. According to research done by Mesha Media about 75 percent of India adults own a mobile phone and 60 percent are smart phone owners. Bulk SMS is a robust new medium for marketers to generate leads and new clients. SMS are only sent to subscribers who are potential buyers or genuine need of product and services.